Adrian Norris | Founder of IKKARI

Glow Journal

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6M ago 51:11

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In episode 125 of the Glow Journal podcast, host Gemma Dimond talks to the founder of IKKARI, Adrian Norris.

I have thought Adrian Norris to be one of the most interesting brand founders in the country for many, many years now, since he co founded fashion house Aje in 2008, and I have loved watching him enter the beauty space upon founding skincare and wellness brand IKKARI last year.

There’s so much about this brand and Adrian’s story that I love but one thing in particular that I found so interesting, and I think you will too, is Adrian’s passion for retail. It’s been a while since I’ve had a founder on who can talk to the retail experience the way that Adrian can, given that Aje and Aje Athletica currently have 48 standalone stores. One of the reasons Adrian is so passionate about the experience of bricks and mortar retail is because he is so, so customer focused, which is something he talked a lot about in this conversation. The other reason that touchpoint is important, and a factor that just blew my mind when I first heard about the brand ahead of its launch last year, was that IKKARI launched with 72 SKUs. That’s 72 individual products and 5 plus years of development, which I find so interesting at a time when we’re seeing so many brands launch with a singular hero.

In this conversation, Adrian shares how his first ever business plan was written up out of boredom, whether Aje and IKKARI have any mystery investors, and, of course, exactly WHY he chose to launch a brand with 72 SKUs.