Stacey Hollands | Founder of Lust Minerals

Glow Journal

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1y ago 31:18

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In episode 119 of the Glow Journal podcast, host Gemma Watts talks to the founder of Lust Minerals, Stacey Hollands.

If you’d told a teenage Stacey Hollands that she’d one day be the founder of the country’s biggest mineral makeup brand, I don’t think she’d have doubted you for a second. What she may not have believed, however, was that in a matter of years she’d grow that brand from one that started in a linen cupboard to one worth over $20 million.

Stacey is one of those founder who’s always known what she wanted to do, and I really do mean always. She left secondary school as early as she could to study beauty full time, she always wanted to work for herself, and having watched her father own his own businesses her entire life, she was confident that one day she would start one too.

Having identified a gap for high performing, full coverage, cost effective mineral makeup, Stacey set to work on developing three foundations- the first products from the brand we now know as Lust Minerals. She HUSTLED. I’m talking cold calls, physically showing up at salons asking them to stock her products, and within a couple of years Lust Minerals was in 82 stockists across the country. She put her own savings into it, $10,000 of her own money, and between January 2019 and June of this year, Lust Minerals made $20 million dollars in sales.

In this conversation, Stacey shares the pros and cons of starting as a B2B brand, how research was her therapy, and her refreshing take on the power of feedback.