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Episode 13: How to Create Pins that Convert
Manage episode 310526936 series 3059608
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As I mentioned previously, one of the ways to make money on Pinterest is by driving traffic.
But driving traffic, alone, is not going to get you paid.
Let's go back to our 6C Pinterest marketing strategy:
Cultivate
Community
Curating
Creating
Content
Converts
Conversions are the name of the game. Without conversions, you don't have a business.
Yea, "likes", "comments", and "shares" are cool but that's not what gets you paid!
Conversions do!
Conversions are when a person takes ACTION!
We want our people to ACT!
When you're developing your Pinterest marketing strategy, consider what your ideal customer needs to see/do in order from them to convert.
Walk them through the sales process: remember the Know, Like, and Trust factor.
Sales process - AIDA Model breakdown:
1) Attention
2) Interest
3) Desire
4) Action
Now we’re going to use those four factors to create a pin image that converts.
Download the free Pinterest marketing workbook and training here: https://pinningforwinning.com
#marketing #socialmediamarketing #entrepreneurship #socialmedia #pinterest #pinterestmarketing #smallbusinessowner
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