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内容由Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant提供。所有播客内容(包括剧集、图形和播客描述)均由 Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Solving the Paid Media Puzzle: Unlock New Donor Relationships and Digital Growth

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Manage episode 447445730 series 2388146
内容由Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant提供。所有播客内容(包括剧集、图形和播客描述)均由 Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
The digital landscape constantly evolves. Changing algorithms, shifting audience preferences, and privacy concerns can be challenging to sort through. Paid media can help you solve this puzzle. On this episode of the Go Beyond Fundraising podcast, Allegiance Group + Pursuant’s Chief Strategy Officer, Trent Ricker, talks with VP of Advertising Laura Hinrichsen about how nonprofits can use paid media tactics to build a strong digital presence. They discuss: -The core components of digital fundraising and marketing -How your owned media can help you launch a paid media strategy -Why it’s crucial to get your marketing and development teams on the same page -How even small nonprofits with limited budgets can make a big impact through paid media Your owned media will help you maintain awareness with your constituents, but paid media is the key to jumpstarting deep donor relationships.
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Manage episode 447445730 series 2388146
内容由Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant提供。所有播客内容(包括剧集、图形和播客描述)均由 Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
The digital landscape constantly evolves. Changing algorithms, shifting audience preferences, and privacy concerns can be challenging to sort through. Paid media can help you solve this puzzle. On this episode of the Go Beyond Fundraising podcast, Allegiance Group + Pursuant’s Chief Strategy Officer, Trent Ricker, talks with VP of Advertising Laura Hinrichsen about how nonprofits can use paid media tactics to build a strong digital presence. They discuss: -The core components of digital fundraising and marketing -How your owned media can help you launch a paid media strategy -Why it’s crucial to get your marketing and development teams on the same page -How even small nonprofits with limited budgets can make a big impact through paid media Your owned media will help you maintain awareness with your constituents, but paid media is the key to jumpstarting deep donor relationships.
  continue reading

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