GFL 150: Package Your Brand for Success

Go For Launch — Grow Your Business & Your Life

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Michael Keplinger is a partner at SmashBrand, an agile brand strategy agency for consumer package goods that specializes in a complete approach to market research, product design and testing. After earning a degree in computer engineering and working in the industry, Michael soon found himself developing marketing strategies for his own consumer product business. He quickly found a talent for connecting seemingly unrelated thoughts to discover room for innovation and opportunity. Michael says the key to success is about seeing everything from the eyes of the consumer and anticipating how they will react to a message or product. Michael currently leads his research team in developing strategies for clients and optimizing various aspects of branding and packaging through testing. Over the past decade, he has developed an agile methodology and a proven platform for consumer testing.

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