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020: How BlueBird’s Dynamic Duo is Taking the Permanent Jewelry World by Storm
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In this episode, we chat with Michelle and Brooke from BlueBird, a permanent jewelry business based just outside Sacramento, California. With backgrounds in esthetics, marketing, and sales, these two powerhouse women decided to combine their skills and passions to create a business that is both personal and successful! Brooke is the master welder, while Michelle works behind the scenes. Their seamless partnership is the secret behind their thriving business and loyal customer base.
We also dive into the heartwarming story behind their brand name, "BlueBird," and why choosing a meaningful and straightforward name is key for any permanent jewelry business. Michelle and Brooke emphasize the importance of marketing, social media, and creating a polished brand image to attract events and clientele. Every detail is intentional, from event themes to the personal connections they make with each customer, making them feel like the only person in the room. With a strong presence, they’ve been able to achieve balance, choosing what opportunities to say yes or no to—something many entrepreneurs strive for.
Michelle and Brooke share their tried & true tips on pricing strategies, securing high-end retail partnerships, and pulling off successful pop-ups and parties! They also dish out advice on starting a business with a partner, emphasizing the importance of transparency and setting boundaries from day one. With two studio locations (one in a salon and another with space for parties and a future gift boutique), they’re living proof that thoughtful planning, intentionality, and a little bit of help from the universe lead to success!
Finally, we chat about collaboration over competition. By supporting other small businesses, including other permanent jewelers in the area, they prove there’s enough business for everyone. Michelle and Brook’s journey is all about working smarter, not harder while building a brand that lasts!
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