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033: Crafting Your Perfect Website with Lindsay from Macarons and Mimosas
Manage episode 454960281 series 3489629
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Today we are sitting down with Lindsay from Macarons and Mimosas. With 17 years of experience, Lindsay has helped countless small businesses build brands that stand out, starting with logos and business cards and evolving into designing stunning, functional websites. She’s worked with WordPress since back when hand-coding was the norm (talk about OG!), and she knows Shopify inside and out—yes, even before Shopify 2.0 made it easier for the rest of us.
If you’ve ever wondered whether your local business even needs a website, Lindsay says the answer is always a resounding YES. A website doesn’t have to be fancy, but it does have to exist. Grab your domain name as soon as you pick your business name, it’s an investment that pays off big when you're ready to finally add a website to your permanent jewelry biz!
Lindsay breaks down the pros and cons of WordPress versus Shopify, spilling the secrets of which platform to pick depending on your needs. She also explains why changing platforms can impact your SEO, so if you’re planning to sell products later, it might be smart to start choosing your website platform with that in mind!
We also dive deep into SEO must-haves: meta tags, image alt text, keywords, and, of course, blogging. Don’t underestimate the power of a blog to boost your search rankings while spotlighting your expertise. And when it comes to website design, Lindsay shares her top tip: pick a theme you love! You can always add your custom touches to your site later on! Simplicity is everything—a cluttered site confuses customers, and confused customers don’t buy.
On the techy side, Lindsay shares the lowdown on apps and plugins, which can either enhance your site or slow it to a crawl if you’re not careful. And for email marketing? Both of us agree—Flodesk is where it’s at!
Lindsay’s enthusiasm for helping small businesses is contagious, and her advice is as practical as it is inspiring. Whether you’re starting from scratch or looking to level up your permanent jewelry site, this episode is packed with tips, tricks, and tools to take your online presence to the next level.
Links:
Instagram: @macaronsmimosas
Flowdesk: https://flodesk.com/
Domain Authority Checker - MOZ - https://moz.com
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