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Optimize the Keywords we do not Care
Manage episode 336367412 series 3226711
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SEO has long been based on keywords to guide the creation of content, define the structure of URLs and the tactics anchor texts. But the Google Penguin and Panda updates helped bring about a dramatic shift in SEO strategies and tactics. The way to exploit the keywords must also be adapted. That is, precisely aligned with the user’s need. Explanations.
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