072 Scaling Growth by Starting With Community and Purpose and Not The Product with Brett Kroll

Got Your Six with Tony Nash

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2y ago 23:54

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6ers, there are many paths to growing your business, however, not all of them will lead you to a life filled with joy and purpose. Creating a community around your product is a more sustainable way to run your business and grow it. By engaging your community, you understand them better and thus cater to their needs better.

This week, Tony Nash is joined by Brett Kroll, a US Army veteran pilot, and co-founder and Marketing Director for Brotallion, a veteran-owned company that provides military aviation-inspired apparel, gear, study materials, and mentorship. Brett is also the chief financial officer of The Brotallion Blue Skies Foundation, a non-profit that provides financial support for fallen Army aircrew and their families.

You will learn about the importance of community engagement for your business growth and overall life satisfaction and fulfillment. By putting people and the community first, you are building a stronger foundation for your business. Product growth is tied to people exchanging value for something they believe in.

As a result, you will gain an understanding of how almost any business is fundamentally about people and the power of these authentic and strong connections can foster long-term benefits. People come before the product and service and true engagement with people creates a long-lasting relationship.

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01:06 - Living life with 4F Pillar (Friendship, Freedom, Flight, and Fitness)
03:18 - Fitness life as an anchor to consistency and stability
04:44 - Brett’s sources of inspiration to massively grow Brotallion
06:38 - Growing the company by sticking to your roots and not being a sell-out
11:25 - Scaling the growth of Brotallion community and its current challenges
15:00 - The importance of connecting with people from the inside and outside of your community
18:17 - Stick to your passion and foster your relationships
18:58 - Being grateful is a path to becoming a better person

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Here is how to connect with Brett Kroll:

Instagram

TikTok

YouTube

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Connect with Got Your Six podcast:

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Connect with Tony:

Website

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#Self-Improvement #Tony Nash #Podcasting Education