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The BlackBerry Revolution: What Went Wrong?
Manage episode 437398864 series 3551922
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In the episode we look at how 2 very different, diametrically opposed men came together and built a tiny Canadian wireless company into a huge success, and in doing so transformed the way people did business.
And Blackberrys weren’t just transformative, they were loved.
The company was just hitting its stride when the rug was pulled from underneath them by Steve Jobs with the launch of the iPhone in 2007.
But as always, what’s really interesting here are the main characters involved, how they built up the company, the pitfalls they encountered but also the nuances- it’s not as straightforward as you’d think- for example did you know that the iPhone captured just 1% of the smartphone market in its first full year, and that the iPhone wasn’t even the best selling phone at Christmas 2008, it was outsold by a Blackberry. And indeed Blackberry kept growing and reached its peak 4 years after the launch of the iPhone- this is a cracking story and I hope you enjoy it.
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