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MART VIRKUS. All about CRO – conversion rate optimization
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内容由Marelle Ellen ja Andreas Unt, Marelle Ellen, and Andreas Unt提供。所有播客内容（包括剧集、图形和播客描述）均由 Marelle Ellen ja Andreas Unt, Marelle Ellen, and Andreas Unt 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
All about conversion rate optimization with Mart Virkus, previous Marketing Team Lead at Toggl and current Growth Marketer at Contentfly.
• When should one start with CRO?
• How to understand the customer journey?
• How to prioritize experiments?
• Where to store the lessons learned?
Additionally, Mart disclosed his percentage of failed experiments (and how to avoid feeling demotivated) and his absolute favorite source of CRO knowledge. Enjoy the episode! ♡
Mentioned tools:
• Hotjar
• Notion
Recommendations:
• CXL blog
The episode was hosted by Marelle Ellen, CMO of Promoty, and Andreas Unt.
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