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How your email list fits into your marketing ecosystem
Manage episode 429492671 series 3500107
内容由Jessica Walther & Rachel Lopez | Rooted Business, Jessica Walther, and Rachel Lopez | Rooted Business提供。所有播客内容（包括剧集、图形和播客描述）均由 Jessica Walther & Rachel Lopez | Rooted Business, Jessica Walther, and Rachel Lopez | Rooted Business 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this new episode of the Growing A Deeply Rooted Business Podcast, Rachel highlights the importance of integrating your email list into your overall marketing ecosystem. She discusses why many business owners fail to properly utilize their email lists and offers detailed advice on how to build and balance a marketing ecosystem.
Key topics covered include understanding your marketing ecosystem, planning for top-of-funnel activities, segmenting your email list, and validating messaging through A/B testing. By the end of the episode, listeners will have actionable strategies to ensure their email lists support their business goals effectively.
Timestamps:
01:08 Understanding marketing ecosystems
02:01 Common mistakes in email marketing
04:23 Balancing your marketing ecosystem
05:23 Top of funnel strategies
07:57 Buyer types and engagement
13:28 Practical tips for email marketing
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Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>
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