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Confessions of marketing VP - Scale now or measure forever

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Manage episode 334269512 series 3371120
内容由Smarter Ecommerce提供。所有播客内容(包括剧集、图形和播客描述)均由 Smarter Ecommerce 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Welcome to episode 18. In this episode, you get a deep dive into the story of healthy ecommerce growth and everything from attribution to efficiency metrics like MER and ROAS through the prism of challenges modern brands and retailers face daily:

the dense ecommerce playing field, the volatile media buying landscape, and the conundrum of profitable marketing efforts.

Mike, smec’s portfolio strategist is joined by David Rekuc, VP of marketing at 4x400, holding company of the direct-to-consumer brand Bambu Earth. Dave is a forward thinking marketing professional with a great deal of knowledge about marketing measurement and the economics of marketing. Among other topics, he describes the detective story of attribution and shares a grounded but constructive take on the current economic conditions.

  continue reading

62集单集

Artwork
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Manage episode 334269512 series 3371120
内容由Smarter Ecommerce提供。所有播客内容(包括剧集、图形和播客描述)均由 Smarter Ecommerce 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Welcome to episode 18. In this episode, you get a deep dive into the story of healthy ecommerce growth and everything from attribution to efficiency metrics like MER and ROAS through the prism of challenges modern brands and retailers face daily:

the dense ecommerce playing field, the volatile media buying landscape, and the conundrum of profitable marketing efforts.

Mike, smec’s portfolio strategist is joined by David Rekuc, VP of marketing at 4x400, holding company of the direct-to-consumer brand Bambu Earth. Dave is a forward thinking marketing professional with a great deal of knowledge about marketing measurement and the economics of marketing. Among other topics, he describes the detective story of attribution and shares a grounded but constructive take on the current economic conditions.

  continue reading

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