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内容由Smarter Ecommerce提供。所有播客内容（包括剧集、图形和播客描述）均由 Smarter Ecommerce 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Google Advertising uncovered with Ginny Marvin
Manage episode 335485418 series 3371120
内容由Smarter Ecommerce提供。所有播客内容（包括剧集、图形和播客描述）均由 Smarter Ecommerce 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Welcome to episode 22 of Growing Ecommerce. In this episode, Mike was lucky enough to speak with Ginny Marvin, Google Ads product liaison. She supports communication and the working relationship between Google's product team on the one hand, and the advertisers and partners who use that platform on the other hand. In this episode you get introduced to Google’s latest resources to help you steer your retail business: your guide to search automation, Google Ads best practice guide and performance max best practices guide.
With these resources and everything Mike and Ginny discuss in this episode you’ll dive deeper into:
- From all search engine marketing to client interactions and product updates. How does Google connect with advertisers? 1:34
- The future of Google Ads? Automation, maximized conversions and machine learning capabilities 8:36
- Business or product Insights? Insights that marketers should really be looking to manage campaigns 18:16
- Differentiation in an automated environment 31:00
62集单集
分享
Manage episode 335485418 series 3371120
内容由Smarter Ecommerce提供。所有播客内容（包括剧集、图形和播客描述）均由 Smarter Ecommerce 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Welcome to episode 22 of Growing Ecommerce. In this episode, Mike was lucky enough to speak with Ginny Marvin, Google Ads product liaison. She supports communication and the working relationship between Google's product team on the one hand, and the advertisers and partners who use that platform on the other hand. In this episode you get introduced to Google’s latest resources to help you steer your retail business: your guide to search automation, Google Ads best practice guide and performance max best practices guide.
With these resources and everything Mike and Ginny discuss in this episode you’ll dive deeper into:
- From all search engine marketing to client interactions and product updates. How does Google connect with advertisers? 1:34
- The future of Google Ads? Automation, maximized conversions and machine learning capabilities 8:36
- Business or product Insights? Insights that marketers should really be looking to manage campaigns 18:16
- Differentiation in an automated environment 31:00
62集单集
所有剧集
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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Player FM -播客应用
使用Player FM应用程序离线！
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