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内容由Smarter Ecommerce提供。所有播客内容（包括剧集、图形和播客描述）均由 Smarter Ecommerce 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Player FM -播客应用
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Google Marketing Live: Ads in an AI-First Search Experience
Manage episode 420653189 series 3371120
内容由Smarter Ecommerce提供。所有播客内容（包括剧集、图形和播客描述）均由 Smarter Ecommerce 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Join Mike Ryan for a discussion of his highlights from GML 2024. Was the event overshadowed by Google I/O? Do advertisers need to worry about the biggest shake-up ever to Google's SERP? He answers these questions and unpacks the news around core ecommerce feature announcements like profit bidding, interactive Shopping ads, and improvements to asset and video reporting in Performance Max campaigns. All in all it was a good GML for paid teams, but a worrying one for organic teams and publishers. Mike explains it all in this episode.
章节
1. Google Marketing Live: Ads in an AI-First Search Experience (00:00:00)
2. Google Marketing Live Discussion Summary (00:00:08)
3. Creative Optimization vs Profit Bidding (00:13:25)
4. Google Marketing Lab Innovations (00:27:12)
62集单集
分享
Manage episode 420653189 series 3371120
内容由Smarter Ecommerce提供。所有播客内容（包括剧集、图形和播客描述）均由 Smarter Ecommerce 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Join Mike Ryan for a discussion of his highlights from GML 2024. Was the event overshadowed by Google I/O? Do advertisers need to worry about the biggest shake-up ever to Google's SERP? He answers these questions and unpacks the news around core ecommerce feature announcements like profit bidding, interactive Shopping ads, and improvements to asset and video reporting in Performance Max campaigns. All in all it was a good GML for paid teams, but a worrying one for organic teams and publishers. Mike explains it all in this episode.
章节
1. Google Marketing Live: Ads in an AI-First Search Experience (00:00:00)
2. Google Marketing Live Discussion Summary (00:00:08)
3. Creative Optimization vs Profit Bidding (00:13:25)
4. Google Marketing Lab Innovations (00:27:12)
62集单集
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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1
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
