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内容由Smarter Ecommerce提供。所有播客内容（包括剧集、图形和播客描述）均由 Smarter Ecommerce 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Performance Max: One Google Ad campaign to rule them all
Manage episode 334269515 series 3371120
内容由Smarter Ecommerce提供。所有播客内容（包括剧集、图形和播客描述）均由 Smarter Ecommerce 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Performance Max campaigns are a new way of automatically purchasing Ad inventory across Google’s entire network. PMax will replace other campaign types such as Smart Shopping and Local Campaigns later this year – leaving advertisers in a scramble to experiment with and understand this new technology.
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62集单集
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Manage episode 334269515 series 3371120
内容由Smarter Ecommerce提供。所有播客内容（包括剧集、图形和播客描述）均由 Smarter Ecommerce 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Performance Max campaigns are a new way of automatically purchasing Ad inventory across Google’s entire network. PMax will replace other campaign types such as Smart Shopping and Local Campaigns later this year – leaving advertisers in a scramble to experiment with and understand this new technology.
This podcast episode keeps you up to speed with the features, challenges and opportunities of PMax campaign implementation. Are you ready for Ad campaigns of tomorrow?
62集单集
所有剧集
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Player FM -播客应用
使用Player FM应用程序离线！
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