How to Use AI in Your ABM Strategy with Stephanie McCredie from Salesforce

Growth Colony: APAC's B2B Growth Podcast

Stephanie McCredie, Senior Director for Top Accounts & Account-Based Marketing, Asia Pacific at Salesforce, joins Shahin in the episode to chat about AI in ABM.

With AI being all the rage at this time, you've probably been using generative AI in your strategies and projects.

But are you using AI to its full potential?

This episode also covers...

• How to use AI for account selection
• Including AI in the customer journey
• Refining messaging and offers using AI
• Where AI won't play a role

About Stephanie...

Stephanie is proud to lead a team focused on amplifying customers’ trailblazing stories and creating mutual and sustainable customer value through account-based marketing experiences for some of Australia and New Zealand's leading organisations.

With over 20 years of experience in B2B marketing, her leadership roles include pioneering ABM at IBM Australia and helping large corporate clients and startups grow across culturally diverse global markets in Asia Pacific, Latin America, Central Eastern Europe, Middle East, and Africa.

Stephanie believes that great customer experiences are fundamentally about a human connection that can be enhanced and supported by innovative and predictive technology.

Resources mentioned in this episode:

• Any Ordinary Day - Leigh Sales
• Salesforce Marketing AI Solutions

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

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