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All About Brand Book | Why & How to Make it | Ep. 3
Manage episode 312999384 series 3255700
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As a Growth hacker or Product Manager, it is really important to you that you should have all the idea about Brand Book. What is brand book or Brand Style book or Brand Playbook, these all are same and to run a business successfully, it is important for any brand to make a brand book or brand style book for their ever-growing team.
It keeps the team in sync and in-terms of brand identity, the whole company and subsidiaries or outsourced company use to be on the same page. For brand it is really necessary that they protect and establish their brand identity in their consumers. As a Growth Hacker and Marketing Consultant you could responsible for making the brand book for the organisation.
So, this episode for you to understand the concept of brand book, when businesses need of it and how you can avoid the mistakes at the time of making the brand book.
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