I Used This Overlooked Tactic To Generate 12,330 New Downloads. Here's Exactly What I Did

Growth Triggers

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A few years ago, veteran podcaster and marketer Jordan Harbinger shared a powerful yet underutilized strategy that he used to grow his podcast. We have used this tactic to generate over 12,330 new downloads for our clients!

I’m talking about ad swaps, which involve exchanging ads with other podcasters to grow listener bases organically. Today I’ll break down the benefits of targeting podcast listeners, the importance of warm referrals, and the advances in tracking results with modern software.

I’ll also provide a detailed guide on setting up ad swaps, including finding the right partners, negotiating impression-based ads, writing compelling ad scripts, and using trackable pixels to measure success.

Tune in to learn how to execute this strategy step-by-step and leverage it to build a loyal and engaged podcast audience.

In This Episode:

00:00 Introduction to ad swaps

02:20 Three reasons why ad swaps work so well

05:56 Step-by-step guide to setting up ad swaps

07:46 How to explain and set up terms with partners

09:43 How to write ad scripts

11:32 The technical setup and tracking results

Resources Mentioned in the Episode:

Chartable App: https://chartable.com/

Tink Media : https://tinkmedia.co/

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