The Crochet Hobby Turned Handbag Brand with Treniece Green of Covered by T | Emily Blumenthal & Treniece Green

Handbag Designer 101: The Stories Behind Handbag Designers, Brands, and Industry Icons

Discover the world of handbag innovation with Treniece Green, the visionary behind Covered by T, who started her journey with a crochet hook and t-shirt yarn during college. This episode uncovers how Treniece transformed a stress-relieving hobby into an eco-friendly fashion statement, crafting handbags from sustainable materials that are sturdy and stylish. Through her story, we learn the art of merging creativity with functionality, creating unique pieces that reflect personal passion and a commitment to sustainability.
Pricing handcrafted goods is an art, and Treniece shares the complexities of navigating this intricate landscape. Listen as we discuss the balancing act of setting prices that reflect the value of handmade items in a market dominated by mass-produced products. From understanding customer demographics to choosing the right marketplace—whether it's a local fair or a global online platform—Treinece offers insights into aligning product value with customer expectations and adapting to different economic environments.
Treniece's journey doesn't stop at craft fairs; her brand is expanding and innovating. Explore how she bridges the gap between local artisanship and high-fashion platforms, making waves at regional trade shows and even New York Fashion Week. Through personal anecdotes and strategic insights, Treinece highlights the importance of choosing the right retail partners and the potential for collaboration in a competitive market. Her story is a testament to resilience, creativity, and the ever-evolving identity of a handbag designer committed to artistic expression and practicality.
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https://coveredbyt.com/

https://www.instagram.com/covered_by_t

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章节

1. Crocheted T-Shirt Yarn Handbags Interview (00:00:00)

2. Navigating Handcrafted Product Pricing and Markets (00:04:58)

3. Crafted Handbags and Market Expansion (00:15:30)

4. Strategies for Handbag Brand Growth (00:23:15)