Brandsplaining And Why Does Every Brand Want To Change The World? Have You Got 5 Minutes? podcast

Brandsplaining and why does every brand want to change the world?

3y ago 17:36

内容由Rebecca Roberts & Harriet Small, Rebecca Roberts, and Harriet Small提供。所有播客内容（包括剧集、图形和播客描述）均由 Rebecca Roberts & Harriet Small, Rebecca Roberts, and Harriet Small 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

In this episode, we start by digesting the book, Brandsplaining and share what we took away from the book. For our 5 minutes, we ponder why every brand uses ‘changing the world’ as a strategic narrative. What does that actually mean? That is the question.

Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It by Jane Cunningham and Philippa Roberts

Dove campaigns https://www.dove.com/uk/stories/campaigns.html

This Girl Can https://www.thisgirlcan.co.uk/

Oia Skin Tweet https://twitter.com/keano81/status/1430238655810048004

Every Covid-19 Commercial is Exactly the Same https://www.youtube.com/watch?v=vM3J9jDoaTA

These 10 Companies Are Changing the World https://time.com/4461874/change-the-world-companies-fortune/

Moneybox https://www.moneyboxapp.com/

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Miller Donald

Nihilism can make you happier, even in the Covid era. No really, let me explain Wendy Syfret https://www.theguardian.com/books/2021/aug/27/nihilism-can-make-you-happier-even-in-the-covid-era-no-really-let-me-explain

Surely Iceland have had worse adverts? By Rebecca Roberts https://comms2point0.co.uk/comms2point0/2018/11/22/surely-iceland-have-had-worse-adverts

The rise and fall of Elizabeth Holmes, the Theranos founder who is now on trial for fraud https://www.businessinsider.com/theranos-founder-ceo-elizabeth-holmes-life-story-bio-2018-4?r=US&IR=T

Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor. Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information

Twitter: @Nextdoor_UK Website: https://nextdoor.co.uk/

Find Rebecca:

Twitter: https://twitter.com/rebecca7roberts

https://twitter.com/threadandfable

Linkedin: Rebecca Roberts

Website: https://threadandfable.com/

Podcast: The Hear It podcast

Find Harriet:

Twitter: https://twitter.com/HarrietSmallies

Linkedin: Harriet Small

Website: https://www.commsoveracoffee.com/

65集单集