Teaching The Next Generation of Industry with Dr Clea Bourne

Have You Got 5 Minutes?

This extended guest episode was recorded as part of our season 2 finale.

Our guest in this episode is Dr Clea Bourne. Clea, a senior lecturer at Goldsmiths’ University Media and Communications Department is one of the leading voices in the academia for the promotional professions of marketing, PR, and advertising. Not only is she an expert in the subjects that she teaches, but she also has in-depth knowledge and understanding of the Financial Markets. She is the author of several publications including her recent book, ‘Trust, Power and Public Relations in Financial Markets.

During our conversation, Clea was incredibly honest about NFTs, cryptocurrency and BlockChain, something we definitely struggle to get our heads around. We dive into the industry salary gap, how to prepare students for the future, job descriptions and what is missing in financial marketing campaigns.

Dr Clea Bourne - Goldsmith University https://www.gold.ac.uk/media-communications/staff/bourne/

Bourne, Clea D.. 2020. 'Public Relations and Finance'. In: Ralph Tench and Stephen Waddington, eds. Exploring Public Relations and Management Communication, Fifth Edition. United Kingdom: Pearson, https://research.gold.ac.uk/id/eprint/29636/

Trust, Power and Public Relations in Financial Markets (Routledge New Directions in PR & Communication https://www.amazon.co.uk/Relations-Financial-Routledge-Directions-Communication/dp/0415719216

Are too many finance providers conflating trust with technology? https://www.fintechfutures.com/2019/01/are-too-many-finance-providers-conflating-trust-with-technology/

AI cheerleaders: Public relations, neoliberalism and artificial intelligence https://journals.sagepub.com/doi/abs/10.1177/2046147X19835250

Hello Starling Bank https://www.youtube.com/watch?v=aVxrcj2P_KM

Twitter @bourne_clea https://twitter.com/bourne_clea?lang=en

Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.

Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information

Twitter: @Nextdoor_UK

Website: https://nextdoor.co.uk/

Follow us on Instagram @HYG5MPod

Find Rebecca:

Twitter: https://twitter.com/rebecca7roberts

https://twitter.com/threadandfable

Linkedin: Rebecca Roberts

Website: https://threadandfable.com/

Podcast: The Hear It podcast

Find Harriet:

Twitter: https://twitter.com/HarrietSmallies

Linkedin: Harriet Small

Website: https://www.commsoveracoffee.com/