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Bobby Pinero: Building a Business Alternative to Excel
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Bobby Pinero is the CEO & Co-Founder of Equals, the only spreadsheet with built-in connections to any database, versioning, and collaboration. I've joked that every company's biggest competitor is Excel, so it was fun to learn how Bobby and the team at Equals are actually positioning against it. There's a lot to learn from this interview:
- identifying best fit early adopters for your product
- how Equals is growing by acknowledging legacy spreadsheet strengths
- the approach to sub-category creation between traditional spreadsheets and BI tools
- and lots more
Follow Bobby: LinkedIn | Twitter
Check out Equals: Website
Continue the conversation with me: LinkedIn | TikTok | Twitter
This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to accel your career in Product Marketing and help your company differentiate against competitors.
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