))
Retention, Personalization, and the Power of Emotions - a conversation with Tom Burrell
Manage episode 459840044 series 3507361
内容由Rasmus Houlind提供。所有播客内容（包括剧集、图形和播客描述）均由 Rasmus Houlind 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode of The Hello $Firstname Personalization Podcast, Rasmus Houlind sits down with Tom Burrell, founder of Retention Coach, to explore how businesses can turn retention strategies into a powerful growth engine. Drawing on a career spanning roles at Manchester United, DAZN, and TalkTalk, Tom shares actionable insights into why retention is often undervalued—and how personalization can change the game.
💡 What you’ll learn in this episode:
- How personalized onboarding journeys can boost retention by 10% or more
- Why the "content crisis" in retention is holding businesses back—and how to overcome it
- The role of GenAI in creating emotionally engaging, hyper-personalized customer experiences
💬 "Retention isn’t just about keeping customers; it’s about connecting with them emotionally, understanding their motivations, and inspiring loyalty," Tom explains.
Whether you’re in subscriptions, e-commerce, or CRM, this episode is packed with insights to help you rethink retention strategies for 2025 and beyond.
Based on Rasmus Houlind's book ’Hello $FirstName - Profiting from Personalization’ and in turn the Content Crisis Manifesto.
The Content Crisis Manifesto can be downloaded here.
The full book is available in print and kindle and can be bought here (or your local amazon in case it doesn't work...)
An written abstract of the book can be downloaded here.
The full audiobook can be downloaded here (courtesy of Agillic).
All models and illustrations from the book can be downloaded here.
Book me for a presentation, meeting or talk here!
50集单集
分享
