261: Mastering Video Marketing: Alex Cattoni on Building Authentic Connections and Driving Business Growth

HerBusiness

In this episode, we’re talking about video marketing and how it can catapult your business’ leads and growth.

That is… if you do it right.

Alex Cattoni is a YouTube extraordinaire, a successful entrepreneur and CEO of the Copy Posse, and was crowned 2022 DigitalMarketer’s Marketer of the Year AND received the Game Changer award at the 2024 Women of Inspiration Awards in Toronto.

Want to learn how to create video marketing that really resonates with your audience? Alex walks us through her process, which has captivated (and converted) an international audience.

In This Episode:

-> Learn why community building and brand building is the new business SUPERPOWER (and why you should be way more focused on it).

-> How to create an authentic brand voice that connects with your target audience and is true to you.

-> Hear how Alex’s journey as a freelance marketing consultant and copywriter led her to take a leap with her business and bridge a glaring divide in the marketing industry.

-> Discover Alex’s 3-part short form video creation formula that will draw in new leads, nurture existing clients, and bring value to your audience—WITHOUT spending hours on content creation.

-> Get the secret to captivating and converting your dream clients without cliche pitches and overly salesy or pushing.

-> Explore the magic that is repurposing content – and why it can save you hours of time every week.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> Episode 204 - Should you ‘unplug’ from your business when on vacation?