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135: Heather Knight-Willcock, How staging adds value to her design business
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Join us as we dive deep with Heather Knight-Wilcock, a Southern California interior designer and owner of Heather KW Styles and Copper Interiors. Heather opens up about her creative journey, balancing a design and staging business, and the importance of adaptability and resilience in the ever-evolving world of interior design.
In this episode, we discuss:
- Heather's unique approach to building her brand in interior design and real estate staging
- Transitioning to construction-focused projects and the challenges of balancing multiple businesses
- The art of staging and styling — How Heather and her partner create personalized, emotionally compelling spaces that help properties sell
- Creative storytelling through design — Building fictional “lifestyle stories” to stage each space for target buyers
- Managing client relationships and setting boundaries in a high-touch service industry
- Heather's approach to client onboarding with detailed surveys and in-depth consultations that streamline project alignment
Mentioned:
- Check out Heather KW Styles Instagram and Website for a look at her recent projects and services.
- Explore Copper Interiors’ real estate staging portfolio here.
Supporting Resources:
- Rebecca's Instagram: Studio Plumb
- Shaun's Instagram: Wrensted Interiors
- Stay connected: Hot Young Designers Club Instagram
- Explore more: Hot Young Designers Club Website
- Shop our design resources: Hot Young Designers Club Shop
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