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内容由Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm提供。所有播客内容（包括剧集、图形和播客描述）均由 Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Talk of the House: The Creator Economy in 2023
Manage episode 364340007 series 3464975
内容由Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm提供。所有播客内容（包括剧集、图形和播客描述）均由 Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Move over influencers, it's called the creator economy now. The sheer number of aspiring creators is at an all-time high, the playground is larger than ever, and brands are ready to build more meaningful partnerships with content creators.
Where is the creator economy heading to as a whole in 2023? Here's what we discuss:
- Who gets to be called a creator and why the definition is not what you might think
- What we are looking for in creators when working in advertising
- Our predictions on what will happen next in the creator space
Liked the episode? Pen us a little review, send some stars (five, please!), and find us on all the socials at @itshouseofcontent.
36集单集
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Manage episode 364340007 series 3464975
内容由Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm提供。所有播客内容（包括剧集、图形和播客描述）均由 Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Move over influencers, it's called the creator economy now. The sheer number of aspiring creators is at an all-time high, the playground is larger than ever, and brands are ready to build more meaningful partnerships with content creators.
Where is the creator economy heading to as a whole in 2023? Here's what we discuss:
- Who gets to be called a creator and why the definition is not what you might think
- What we are looking for in creators when working in advertising
- Our predictions on what will happen next in the creator space
Liked the episode? Pen us a little review, send some stars (five, please!), and find us on all the socials at @itshouseofcontent.
36集单集
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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