Talk of the House: TikTok Made Me Buy It

House of Content

内容由Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm提供。所有播客内容（包括剧集、图形和播客描述）均由 Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

1+ y ago 36:20

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TikTok is making moves to become an end-to-end commerce platform. From creating warehouse solutions to offering TikTok store fronts, are we going to start buying directly from short-form videos? How about indirect ways of pushing sales like creator collaborations or paid campaigns that lean into user-generated content?

In this episode, Janni and Christine tackle the topic as a duo, unpacking the link between brand sales and short-form video, discussing what types of organic content is moving the needle today, and how to succeed in the art of social selling.

Here’s what we discuss::

What type of organic content drives conversions
How brands should rethink social creative production
What pitfalls to avoid when driving sales on social

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