#60 - Anthon Fynn-Williams - Mastering the Game Analytics Framework

House of Games

In this week’s episode of House of Games, Anthon Fynn-Williams is back to guide us through the Game Analytics Mastery Framework (GAMF), discuss AI and answer questions from a simpleton (Otto)! Stay tuned for great insights!

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Chapters

00:00 Episode Intro
00:43 Guest Introduction: Anthon Fynn-Williams
02:29 The Timeline of Working With Analytics
03:23 What Kind of Studios Does Anthon Work With?
04:33 The Five Components of Game Analytics Strategy
07:18 How Long Does the Analytics Process Take?
09:30 How Much Effort Is Involved in Working With Analytics?
10:59 Introducing the Game Analytics Mastery Framework (GAMF)
14:03 The Start-Up Stage
15:01 The Observer Stage
15:48 Does Swayven Digital Also Teach How To Work With Analytics?
17:11 Do You Have To Be a Data Scientist To Work With Analytics?
18:40 The Inquisitor Stage
20:00 At What Stage of Game Development Should You Start Working With Analytics?
21:47 Quantitive Data vs. Qualitative Data
25:40 How Much Time Do the Different GAMF Stages Take?
30:25 The Oracle Sbtage
32:04 The Pioneer Stage
34:10 What is Predictive Analysis?
38:42 What Types of Data Can Swayven Digital Analyze?
40:45 Skill, Matchmaking, and Ranking Systems
44:59 AI and Game Analytics
50:34 Assessing Your Position in the GAMF Framework
54:13 Episode Outro

Your Hosts and Guest, and Their Games

• https://www.linkedin.com/in/anthon-fynn-williams-42647842 — Connect with Anthon Fynn-Williams on LinkedIn!
• https://www.linkedin.com/company/swayvendigital/ — Follow Swayven Digital on LinkedIn!
• https://swayvendigital.com/ — Visit the Swayven Digital homepage!
• https://swayvendigital.com/how-to-assess-your-studios-data-maturity-the-game-analytics-mastery-framework-gamf/ — Read “How to Assess Your Studio’s Data Maturity: The Game Analytics Mastery Framework (GAMF)” by Anthon Fynn-Williams.
• https://store.steampowered.com/app/2436180/Sunset_Moon/ — Wishlist Sunset Moon on Steam!
• https://www.play-asia.com/red-colony-trilogy/13/70fmjh — Buy the Red Colony trilogy on Switch!
• https://store.steampowered.com/bundle/24596/Red_Colony_Uncensored_Threesome_Bundle/ — Buy the Red Colony trilogy on Steam!
• https://www.nintendo.com/store/products/knifeboy-rebooted-switch/ — Buy KnifeBoy on Switch!
• https://store.steampowered.com/app/889130/KnifeBoy_Rebooted/ — Buy KnifeBoy on Steam!
• https://ottowretling.medium.com/list/game-development-427e99aefd01 — Read Otto’s blog about game development!
• https://discord.gg/mYM72SQ9CP — The discord server for Game Hub Umeå.

Games

• https://www.bungie.net/7/en/destiny — The homepage for Destiny 2.
• https://www.counter-strike.net/ — The homepage for Counter-Strike.
• https://www.king.com/game/candycrush — The homepage for Candy Crush.
• https://www.callofduty.com/ — The homepage for the Call of Duty franchise.
• https://www.bungie.net/ — The homepage for Bungie.
• https://www.activision.com/ — The homepage for Activision.

Analytics Tools

• https://firebase.google.com/ — The homepage for Google Firebase.
• https://marketingplatform.google.com/about/analytics/ — The homepage for Google Analytics.
• https://unity.com/products/unity-analytics — The homepage for Unity GameAnalytics.

Other Links

• https://youtu.be/-pglxege-gU?si=vBsT-tMPuCaFfydy — “Skill, Matchmaking, and Ranking Systems Design” by Josh Menke.
• https://www.imdb.com/title/tt0181689/ — The IMDB page for Minority Report.

Get all the links and the transcript for this episode right here: https://medium.com/@ottowretling/house-of-games-60-anthon-fynn-williams-mastering-the-game-analytics-framework-a6e09e106a3e

--- Send in a voice message: https://podcasters.spotify.com/pod/show/house-of-games/message