))
Janina Urbach | How I Tested a Dog Shower
Manage episode 413100537 series 3563943
内容由David J BLand and David J Bland提供。所有播客内容（包括剧集、图形和播客描述）均由 David J BLand and David J Bland 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this conversation, Janina Urbach from the Hansgrohe Group shares the story of how they developed a dog shower as a new product.
The idea came from a customer interview and they validated the need through desk research and conversations with dog owners and groomers.
They used pretotyping and 3D printing to test and iterate the product.
They also used data to make decisions, including A/B testing and pre-sales. They learned from missteps, such as over-engineering the MVP, and applied their learnings to new projects.
Janina recommends using customer profiles and value proposition canvases to manage experiments.
7集单集
分享
