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How to Deepen and Pre-Test Your Case Theme and Case Story
Manage episode 359649257 series 3463280
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Without a "Deep Dive" your story will never reach its full persuasive power. And you don't just have to do the deep dive on your client, either.... Also: Learn how to reframe a case as more information comes to light. And discover why "regular people" are your secret weapon for a persuasive theme.
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