Gayle Troberman, iHeartMedia President and CMO – Fight for big ideas

How Leaders Lead with David Novak

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1+ y ago 43:44

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You know, for us leaders, there’s just nothing quite as exciting as a good idea.

But for a lot of leaders, what comes next is a real struggle. They’ve got a good idea, but they don’t know how to build traction for it and give it the buy-in it deserves.

That’s why I’m excited for you to hear from Gayle Troberman today. She’s the President and Chief Marketing Officer of iHeartMedia. They’ve got eight hundred and fifty broadcast stations putting music, news, and podcasts in the ears of 90% of Americans. For Gayle, that means a whole lotta opportunities to find great ideas.

And boy, she’s doing just that. She is a vibrant, creative leader – but she doesn’t just have good ideas. She knows how to elicit those ideas from her team. And she knows how to make sure they actually get traction and become reality.

If you want to see how to fight for big ideas, then keep listening, because here is my conversation with my good friend – and soon to be yours – Gayle Troberman.

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