Liz Elting, Cofounder and former CEO of TransPerfect — Develop a bias toward action

How Leaders Lead with David Novak

There are few things more frustrating than a leader who sets up a bunch of meetings, presents ideas, and talks strategy…

… but then doesn’t know how to motivate everyone to actually get all that stuff done!

Fortunately, our guest today is NOT that kind of leader.

Liz Elting is the former CEO of TransPerfect, a translation solutions company that she started and built into a billion-dollar business.

Today you’re going to hear how she did it. And as you’ll see, a huge part of her success comes from Liz’s strong bias toward action.

She is willing to put in the hard work and long hours. She is incredibly goal-oriented. And best of all, she knows how to motivate a team to go out and operate in the same way.

If you’re feeling stagnant or weighed down by too much bureaucracy, this episode is going to help you be the kind of leader who’s biased toward action – and whose teams are, too.

You’ll also learn:

• What to focus on early in a startup if you want to get out of the weeds and scale quickly
• A big personnel mistake Liz made early (and how she fixed it)
• One big reason you might not be hitting your goals
• A key characteristic to look for when you’re hiring for a sales role
• Practical sources of new ideas that you’re probably overlooking
• Three critical safeguards EVERY business partnership needs

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ADDITIONAL RESOURCES

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