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How Speargrowth increase revenue by including partners in events
Manage episode 411201897 series 3236589
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Agency: Speargrowth.com, B2B marketing, 20 employees
CEO: Ishaan Shakunt
Situation: In need of new leads. They were doing all inbound marketing. They decided, after learning about Partnerhub® ironically, to start turning on partnerships. Subsequently, partner-led events.
Result: Hundreds of leads, lots of personal thought leadership for Ishaan, and pipeline for the agency.
Partner(s) referenced: https://www.vweby.com/
Listener takeaways:
Setup checklist for a partner event
How to ensure reciprocity from the event partners
Post event strategy
Why use these virtual summit tech platforms like Airmeet and Hubilo versus a meeting room tech like Zoom
Repurposing content post-event
Links:
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