S2.2/E29: Pre-Recording Marketing Foundation: Text / Email List + Social Media w/ Kennita Hickman

How to Build a Sustainable Music Career and Collect All Revenue Streams

You've gotten your art together, which is no easy task. Congrats! Before you hit the studio it's crucial to ensure you have the tools in place to build your audience so they're ready when the time comes to release your music. While also ensuring your data collection & marketing platforms are set up before your release, so you're not scrambling to set everything up when your music is out. To navigate this & more, host Emily White chats with the force that is Kennita Hickman - Chief Culture Curator at Catera. Kennita has built up her career & dominated her local scene while expanding regionally & nationally. This episode explores how to ensure you have your marketing foundation in place to thrive for your release. While also exploring Kennita's career & how she's navigated her way to the top. Here we go!

This episode is brought to you by Downtown Music, whose mission is to shift the power center of the music industry into the hands of those who create - and those who support that creation - by giving them the finest and most comprehensive set of tools and services. Downtown is committed to building a more equitable music business. Downtown believes in partnership, advocacy, and helping musicians develop sustainable careers - so they don't require clients to give up ANY of their copyrights.

Also! We're planning live podcast tapings both in the U.S. & around the world in coming months & years. If you'd like to be in the loop on said live events, & all updates on the book this podcast is based on, ⁠sign up for our email list HERE.⁠

⁠Book this podcast was based on (Second Edition):⁠ 10% off w/ code PODCAST

Season Two Video trailer: https://youtu.be/ubuyq9uYa8s

FULL VIDEO of this & ALL Season Two episodes available under the VIDEOS tab HERE: https://volume.com/p/sustainablemusiccareer/

Questions? ⁠@EmWizzle on Twitter⁠

CREDITS:

Creator, Executive Producer, Producer, & Host:⁠ Emily White⁠

Project Manager: Michael Zimmerlich

Engineer: ⁠Nathan Cain⁠

Music: ⁠Matthew Wang⁠

Recorded Live at Nō Studios