#10: Establishing Your Position in Your Market (How to Stand Out From the Rest)

How to Start a Business (Limited Series Podcast)

Both your value proposition and positioning statement are key factors in your marketing strategy for your business, however there are differences between the two.
Your positioning statement is how you want your brand to be seen in the market compared to how people see your competitors. It's how you want your potential customers to think of you...and you alone.
In this episode you'll learn...

• What a positioning statement is and how it differs from your value proposition
• The four components to include in a positioning statement
• How to draft one that is relevant to your business and your customer’s needs

Ready? Let’s dive in.
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