The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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内容由Peep Laja提供。所有播客内容（包括剧集、图形和播客描述）均由 Peep Laja 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Cultivating a growth practice with Mural's Lauren Schuman
Manage episode 357822169 series 2948343
内容由Peep Laja提供。所有播客内容（包括剧集、图形和播客描述）均由 Peep Laja 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Summary:
This week on How to Win: Lauren Schuman, VP of Product Growth at Mural. Founded in 2011, Mural was valued at $2B after their Series C funding round in 2021. Before joining Mural, Lauren served as Senior Director of Product Insights and Growth at Mailchimp.
In this episode, Lauren breaks down how she has steered Mural and Mailchimp toward cultivating a growth practice. We discuss finding the right problem to solve, the importance of experimentation, and why she hires curious people. I weigh in on the benefits of gathering qualitative data, why marketing is a game of attention, and the diverse potential of growth teams.
Key Points:
- Why is nailing your ICP the most important part of building growth? (01:24)
- How does Lauren find the 'right problem to solve'? (02:43)
- How did Lauren use quantitative data models to make strategic decisions? (04:17)
- I weigh in on the benefits of qualitative data gathering with a quote from Attentive's Brian Long (07:11)
- Lauren talks about how Mural differentiates itself from the competition (09:22)
- How has Lauren been using copy testing to improve Mural's website messaging? (12:36)
- I discuss why marketing is a game of attention (13:35)
- Lauren reflects on the importance of onboarding in a product-led tool (16:41)
- I explain why motivation is more powerful than friction (19:49)
- Lauren breaks down how Mural uses onboarding to increase customer understanding and motivation (20:26)
- What is a painted door test? With a quote from Carta's Shubhi Nigam (22:46)
- What did Lauren learn about building a growth team at Mailchimp? (23:45)
- I weigh in on creating a growth team that excels with a quote from RockBoost's former founder and managing director Chris Out (26:34)
- Why does Lauren look for curious people at the hiring stage? (27:52)
- Wrap-up (29:39)
Mentioned:
Getting more accurate customer feedback with Attentive's Brian Long
My Links:
88集单集
分享
Manage episode 357822169 series 2948343
内容由Peep Laja提供。所有播客内容（包括剧集、图形和播客描述）均由 Peep Laja 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Summary:
This week on How to Win: Lauren Schuman, VP of Product Growth at Mural. Founded in 2011, Mural was valued at $2B after their Series C funding round in 2021. Before joining Mural, Lauren served as Senior Director of Product Insights and Growth at Mailchimp.
In this episode, Lauren breaks down how she has steered Mural and Mailchimp toward cultivating a growth practice. We discuss finding the right problem to solve, the importance of experimentation, and why she hires curious people. I weigh in on the benefits of gathering qualitative data, why marketing is a game of attention, and the diverse potential of growth teams.
Key Points:
- Why is nailing your ICP the most important part of building growth? (01:24)
- How does Lauren find the 'right problem to solve'? (02:43)
- How did Lauren use quantitative data models to make strategic decisions? (04:17)
- I weigh in on the benefits of qualitative data gathering with a quote from Attentive's Brian Long (07:11)
- Lauren talks about how Mural differentiates itself from the competition (09:22)
- How has Lauren been using copy testing to improve Mural's website messaging? (12:36)
- I discuss why marketing is a game of attention (13:35)
- Lauren reflects on the importance of onboarding in a product-led tool (16:41)
- I explain why motivation is more powerful than friction (19:49)
- Lauren breaks down how Mural uses onboarding to increase customer understanding and motivation (20:26)
- What is a painted door test? With a quote from Carta's Shubhi Nigam (22:46)
- What did Lauren learn about building a growth team at Mailchimp? (23:45)
- I weigh in on creating a growth team that excels with a quote from RockBoost's former founder and managing director Chris Out (26:34)
- Why does Lauren look for curious people at the hiring stage? (27:52)
- Wrap-up (29:39)
Mentioned:
Getting more accurate customer feedback with Attentive's Brian Long
My Links:
88集单集
Alle episoder
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类似 How to Win podcast with Peep Laja 的节目
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
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continue reading
Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
