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Diversifying your product offering with Kovai.co's Saravana Kumar
Manage episode 345129487 series 2948343
内容由Peep Laja提供。所有播客内容（包括剧集、图形和播客描述）均由 Peep Laja 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Summary:
This week on How To Win: Saravana Kumar, CEO of Kovai.co, a software company offering multiple enterprise and B2B SaaS products including, a customer success product, a self-service knowledge base product, and enterprise software for Microsoft BizTalk and Azure Serverless platforms. Founded in, 2011, Kovai.co has over 240 employees across the UK and India. This year Kovai.co's annual revenue has topped $10 million. In this episode, we discuss the benefits of true thought leadership, diversifying your product offering, and winning in your niche. I give my thoughts on the benefits of hiring T-shaped people, the concept of mental availability, and finding riches in the niches.
Key Points:
- Saravana talks about the beginnings of Kovai.co (01:01)
- How did Saravana use his blog to acquire his first customers? (03:11)
- Saravana reflects on becoming a Microsoft MVP (04:50)
- I weigh in on true thought leadership with a quote from Orbit Media Studios' Andy Crestodina (06:07)
- How did Saravana scale customer acquisition beyond the first million? (07:27)
- Why did Kovai.co become a multi-product company? (09:15)
- Saravana discusses the need to launch products for different ICPs (13:08)
- I give my thoughts on the concept of T-shaped people with a quote from author Mike Clayton (14:02)
- Saravana breaks down his strategy to stay ahead of the copycats (16:00)
- I stress the importance of understanding customers' mental availability with a quote from Will Leach, author of Marketing to Mindstates (18:51)
- What were some of the strategic decisions that paid off for Kovai.co? (21:15)
- I lay out Animalz VP Ryan Law's five content marketing strategies for niche industries (22:54)
- Saravana gives three pieces of advice to fellow SaaS founders (22:36)
- Wrap-up (25:18)
Mentioned:
Saravana Kumar Microsoft MVP Profile
Kovai.co Integrate Summit Page
Will Leach's Marketing to Mindstates
My Links:
88集单集
分享
Manage episode 345129487 series 2948343
内容由Peep Laja提供。所有播客内容（包括剧集、图形和播客描述）均由 Peep Laja 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Summary:
This week on How To Win: Saravana Kumar, CEO of Kovai.co, a software company offering multiple enterprise and B2B SaaS products including, a customer success product, a self-service knowledge base product, and enterprise software for Microsoft BizTalk and Azure Serverless platforms. Founded in, 2011, Kovai.co has over 240 employees across the UK and India. This year Kovai.co's annual revenue has topped $10 million. In this episode, we discuss the benefits of true thought leadership, diversifying your product offering, and winning in your niche. I give my thoughts on the benefits of hiring T-shaped people, the concept of mental availability, and finding riches in the niches.
Key Points:
- Saravana talks about the beginnings of Kovai.co (01:01)
- How did Saravana use his blog to acquire his first customers? (03:11)
- Saravana reflects on becoming a Microsoft MVP (04:50)
- I weigh in on true thought leadership with a quote from Orbit Media Studios' Andy Crestodina (06:07)
- How did Saravana scale customer acquisition beyond the first million? (07:27)
- Why did Kovai.co become a multi-product company? (09:15)
- Saravana discusses the need to launch products for different ICPs (13:08)
- I give my thoughts on the concept of T-shaped people with a quote from author Mike Clayton (14:02)
- Saravana breaks down his strategy to stay ahead of the copycats (16:00)
- I stress the importance of understanding customers' mental availability with a quote from Will Leach, author of Marketing to Mindstates (18:51)
- What were some of the strategic decisions that paid off for Kovai.co? (21:15)
- I lay out Animalz VP Ryan Law's five content marketing strategies for niche industries (22:54)
- Saravana gives three pieces of advice to fellow SaaS founders (22:36)
- Wrap-up (25:18)
Mentioned:
Saravana Kumar Microsoft MVP Profile
Kovai.co Integrate Summit Page
Will Leach's Marketing to Mindstates
My Links:
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…
continue reading
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
Player FM -播客应用
使用Player FM应用程序离线！
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