Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Identifying the ICP with the greatest need with Aircall's Jonathan Anguelov
Manage episode 342935876 series 2948343
内容由Peep Laja提供。所有播客内容（包括剧集、图形和播客描述）均由 Peep Laja 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Summary:
This week on How to Win: Jonathan Anguelov, co-founder & CSO at Aircall, a cloud-based call center and phone system that seamlessly integrates with common productivity and help desk tools. Since its founding in 2014, Aircall has raised over $226M in funding and now sits at over $100M ARR with over 700 global employees. In this episode we discuss the massive opportunity Aircall saw in the market, how they got an early leg up on the competition by being specific about their ICP, and why innovation remains a core part of their strategy. I share my thoughts on the wisdom of entering a market with lots of demand, how to choose which JTBD to focus on when your product support multiple, and why there is so much value in hiring folks with deep expertise (even if they come with a higher price tag).
Key Points:
- Jonathan explains the opportunity Aircall saw in the market (01:13)
- Jonathan describes the competitive landscape that Aircall initially entered (03:16)
- I explore the benefits of entering a high-demand market with a quote from Terminus' Sangram Vajre (05:13)
- Jonathan maps out Aircall's go to market strategy (06:53)
- I take a look at choosing a job to be done to focus on with a quote from Olivine Marketing's Raechel Lambert (09:27)
- How Aircall nailed their ICP and identified their greatest need (10:43)
- I unpack what a go to market strategy is with a quote from DemandMaven's Asia Matos (13:20)
- How does Aircall allocate their funding strategically? (16:42)
- I discuss the value of hiring for experience with a quote from Malcolm Gladwell on the ten thousand hour rule (18:30)
- What advice does Jonathan have for fellow founders? (21:48)
- Wrap up (24:59)
Mentioned:
Marketing a movement over a product with Terminus' Sangram Vajre
My Links:
88集单集
分享
Manage episode 342935876 series 2948343
内容由Peep Laja提供。所有播客内容（包括剧集、图形和播客描述）均由 Peep Laja 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Summary:
This week on How to Win: Jonathan Anguelov, co-founder & CSO at Aircall, a cloud-based call center and phone system that seamlessly integrates with common productivity and help desk tools. Since its founding in 2014, Aircall has raised over $226M in funding and now sits at over $100M ARR with over 700 global employees. In this episode we discuss the massive opportunity Aircall saw in the market, how they got an early leg up on the competition by being specific about their ICP, and why innovation remains a core part of their strategy. I share my thoughts on the wisdom of entering a market with lots of demand, how to choose which JTBD to focus on when your product support multiple, and why there is so much value in hiring folks with deep expertise (even if they come with a higher price tag).
Key Points:
- Jonathan explains the opportunity Aircall saw in the market (01:13)
- Jonathan describes the competitive landscape that Aircall initially entered (03:16)
- I explore the benefits of entering a high-demand market with a quote from Terminus' Sangram Vajre (05:13)
- Jonathan maps out Aircall's go to market strategy (06:53)
- I take a look at choosing a job to be done to focus on with a quote from Olivine Marketing's Raechel Lambert (09:27)
- How Aircall nailed their ICP and identified their greatest need (10:43)
- I unpack what a go to market strategy is with a quote from DemandMaven's Asia Matos (13:20)
- How does Aircall allocate their funding strategically? (16:42)
- I discuss the value of hiring for experience with a quote from Malcolm Gladwell on the ten thousand hour rule (18:30)
- What advice does Jonathan have for fellow founders? (21:48)
- Wrap up (24:59)
Mentioned:
Marketing a movement over a product with Terminus' Sangram Vajre
My Links:
88集单集
所有剧集
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类似 How to Win podcast with Peep Laja 的节目
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Player FM -播客应用
使用Player FM应用程序离线！
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