52: Building a Program with no Budget or Tools with Matt Dornfeld

Howdy Partners

Matt Dornfeld, Senior Director and Head of Global Partnerships at Feedonomics, joins Will Taylor on the Howdy Partners podcast to talk about the importance of building solid relationships for strong partnerships. Matt emphasizes that relationships are the main driver to creating meaningful partnerships.
Matt says that building partnerships doesn’t require fancy SaaS tools. Instead, he, “found that tools weren’t actually necessary. It was more about figuing out how we should operate in this space, how we can deliver value, and how we can ask for value in return.”
Matt emphasizes the power of curiosity in building relationships. He says it’s important to ask questions about your partner. Learn how their current partnerships work, and find out where you can add value.
00:59 Matt's Journey Into Partnerships
02:23 Matt learns the importance of relationships
03:26 Matt produces revenue without tools
07:13 Get super curious
09:14 Procces building
10:26 Find out the biggest levers to pull
16:42 Find partner market fit
19:09 Getting buy-in from partners