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Web News: Should You Be on Every Platform in 2026?

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Manage episode 521781246 series 2402670
内容由Matt Lawrence and Mike Karan, Matt Lawrence, and Mike Karan提供。所有播客内容(包括剧集、图形和播客描述)均由 Matt Lawrence and Mike Karan, Matt Lawrence, and Mike Karan 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this edition of Web News, we dig into one of the biggest marketing debates heading into 2026: should you try to be on every platform? With SEO shifting beyond Google, brands are reevaluating how they show up across Reddit, X, Instagram, TikTok, YouTube, and everywhere else people search for answers.

We break down when it makes sense to focus on a single platform, when multi-platform posting actually pays off, and why “being everywhere” isn’t always the optimal strategy. From content formats to audience behaviour, we explore what really matters as platforms evolve and fragmentation continues across the web.

Show Notes: https://www.htmlallthethings.com/podcast/should-you-be-on-every-platform-in-2026

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Manage episode 521781246 series 2402670
内容由Matt Lawrence and Mike Karan, Matt Lawrence, and Mike Karan提供。所有播客内容(包括剧集、图形和播客描述)均由 Matt Lawrence and Mike Karan, Matt Lawrence, and Mike Karan 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this edition of Web News, we dig into one of the biggest marketing debates heading into 2026: should you try to be on every platform? With SEO shifting beyond Google, brands are reevaluating how they show up across Reddit, X, Instagram, TikTok, YouTube, and everywhere else people search for answers.

We break down when it makes sense to focus on a single platform, when multi-platform posting actually pays off, and why “being everywhere” isn’t always the optimal strategy. From content formats to audience behaviour, we explore what really matters as platforms evolve and fragmentation continues across the web.

Show Notes: https://www.htmlallthethings.com/podcast/should-you-be-on-every-platform-in-2026

  continue reading

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