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Internal And External Communication - Communicating The Change Of One Brand Going Away. How The Two Become One.
Manage episode 363482166 series 3329942
内容由Kristine Merz and Lisa Marceau提供。所有播客内容（包括剧集、图形和播客描述）均由 Kristine Merz and Lisa Marceau 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Undergoing a brand change is a complicated and tedious process. Without proper internal and external communication, everything will become messy and people with be left in the dark. Lisa Marceau and Kristine Merz discuss how to secure M&A success by clearly communicating every significant change within a brand and how they impact an organization's culture. The two talk about the dangers of keeping back channels and why everyone should be on the same page no matter how beautiful or chaotic the situation. Lisa and Kristine also explain how to match your communication depending on your target audience and make your brand change easy to digest when holding trade shows.
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