Understanding Brand Identity Through Organizational Clarity
Manage episode 339426899 series 3329942
Building your brand identity can be a difficult task. Maybe it’s time to consider taking a human-centered approach towards your brand identity? Lisa Marceau and Kristine Merz discuss their approach towards building brand identity and what you need to consider when taking the human-centered approach. They also discuss the need for organizational clarity, core values and culture, and their impact on brand identity.
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