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🔮 Live episode from Money 20/20 in Amsterdam with Irina Chuchkina, CMO at Volt.io
Manage episode 423007233 series 3480664
内容由Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell提供。所有播客内容（包括剧集、图形和播客描述）均由 Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, the hosts of "In Growth We Trust" are live at Money 20/20 in Amsterdam with Irina, the Chief Marketing Officer of an open banking platform called Volt. They discuss the significance of the event, the marketing strategies for businesses with large booths at conferences, and the measurement of marketing returns. Tune in to hear insights from the event and learn about the world of fintech from industry experts.
Chapters 📌
[00:00:00] Intro
[00:01:36] Marketing return at fintech events.
[00:05:15] Face-to-face interactions at events.
[00:10:28] Multi-touch marketing strategies.
[00:11:18] Using podcasts for growth hacking.
[00:15:40] Utilizing Podcasts in Marketing.
[00:21:22] B2B influencer-creator strategy emerging.
[00:24:44] Ghostwriting social media strategies.
[00:28:31] Appreciating the Role of Marketing.
[00:30:14] PR strategies for startups.
[00:35:41] AI tool for website analysis.
[00:40:02] Direct marketing and branded merch.
[00:41:06] Unique Merchandise Ideas.
🖇 Follow links 🖇
👉 Irina Chuchkina on Linkedin
👉 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/
👉 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/
📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust
📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe
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See you next week!
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