Retiring an Old Identity & How One Question Can Change Everything with Zoey Greco

In My Non-Expert Opinion

253: "I am an artist, but I am an artist that does not have a medium. I don't create art, but I am a creative director. I'm a visionary" - Zoey Greco

For those of you feeling challenged with the evolution of your brand and identity in the spiritual business world, this episode is for you!

**Snippets** from the episode:

- "I think Merhipsey was like a way for me to feel like I was being witnessed as being worthy of being spiritual. I also feel like she was kind of something to emulate for people, like the lifestyle that they wanted or the identity that they wanted.”

- "Comparison is an abuse of time. I stand on that.”

- "I think it's important for me to be a little bit messy in this process and like visibly messy and be like, hey, guys, we're under construction… reminds me of like when you go to Disney World and they're like, pardon our pixie dust, we're building.”

- "What brings you joy is truly what you are supposed to be doing. And it's when we ignore that inner voice that says, but I like this, but I want this, but this makes me happy in favor of, but it doesn't make enough money, but I can't, but I couldn't, but I'm not good enough, but my parents would be disappointed, but no one would understand, but but but… all that’s bullshit."

- "We are not the same. And it's when we abandon self in favor of assimilation or coming into standardization that we deny ourselves and abandon ourselves. That's where we lose ourselves."

- "It's actually kind of exciting to be in process and to realize that, in the figuring out, that's where we discover ourselves.”

If you're ready to embrace the messy process of growth, find joy in your journey, and discover your authentic self, Zoey Greco's insights offer a refreshing perspective on living a spiritually aligned life while navigating the complexities of personal and professional development.

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