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Getting a Grip: WeatherTech's New Truck Bed Mat (Live at SEMA 2023)
Manage episode 393187506 series 3545727
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WeatherTech®'s Rick Herman joins the In the Garage Automotive Podcast during SEMA 2023 to discuss new truck bed liners and storage solutions designed to protect truck owners' investments, including a custom-fit bed mat to grip cargo and a modular storage system to customize cargo areas. Rick explains how WeatherTech® uses patented injection molding and American manufacturing to create innovative accessories that solve common truck owner problems better than competing products.
TOPICS:
- Reasons why truck owners buy accessories like bed liners - to protect, clean, and organize their valuable truck investment
- Evolution of truck bed liners over time, from basic rubber mats to drop-in liners to newer thermoform and injection molded options
- WeatherTech® recently developed a new digitally measured injection molded bed mat for F-150 trucks that precisely fits the truck bed, has a special texture to grip cargo, and buckles to stay in place
- WeatherTech® has patented injection molding equipment and process to make these bed mats that no other company offers
- Issues with other bed liners like letting humidity/moisture build up and cargo sliding around
- WeatherTech's commitment to quality manufacturing and innovation in America
- Overview of WeatherTech®'s new modular truck storage system called the CargoTech that works with wood boards to make customizable cargo boxes
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WeatherTech® - https://www.carparts.com/weathertech
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