Site Speed Optimization Crash Course: How 1 second faster page load time increases conversion rate by 2x

In the Pit with Cody Schneider | Marketing | Growth | Startups

This episode my homie Lucas is here who's a page speed optimization expert. We dive into how page speed optimization impacts activation, signups, and conversion rates, especially in the e-commerce space and self service saas space.

This is a crash course in page speed optimization and exposes the the scams and shady practices in the industry and what to look for as a business owner.

We talk about the importance of realistic expectations when it comes to site speed, the sneaky tactics some agencies use to boost performance scores, and the true metrics that matter for a snappy user experience.

Listen now and subscribe wherever you're listening to get more marketing alpha weekly.

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Timestamps

• (00:00:00) Faster loading site = increased conversion rate, average order value, customer LTV, reduced bounce rates, and abandoned cart rates.
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• (00:03:24) Shopify stores are the trickiest to optimize for speed, but it's crucial for success in e-commerce.
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• (00:08:57) Optics matter in site speed optimization; focus on the facade of a fully loaded site for better user experience.
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• (00:17:50) Beware of scammers promising unrealistically high site speed scores; ethical optimization is key for long-term success.
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• (00:30:05) Focus on perceived speed, time to action, and cumulative layout shift for a better user experience, not just a high performance score.

HOST LINKS

https://www.swellai.com/

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GUEST LINKS

https://twitter.com/igobylukas

https://www.linkedin.com/in/lukastanasiuk/

https://www.theniceagency.co/