E325 - How to Build Affinity With Clients (Katy Ward, StoryBrand Certified Guide and Copywriter at New Story Marketing)

Inbound Back Office

In the competitive agency world, one of the most valuable assets you can have is a deep connection with your clients.
Build strong client relationships, and you will have a thriving agency.
On today's podcast, we have Katy Ward, StoryBrand Certified Guide and Copywriter at New Story Marketing, to talk about how to build affinity with clients.
Katy is a StoryBrand Certified Guide & Copywriter and a visual artist. She works with companies in holistic wellness and sustainability to create a clear message and a transformational customer journey. After writing hundreds of emails, websites, funnels, and sales scripts, Katy has a knack for seeing the soul of a brand and communicating it in a way that attracts and inspires the right audience. She lives in Austin, Texas, and enjoys regular travel, dancing, hosting events and parties, and deep conversations that aren't about AI.