AI for Marketers An Introduction

Inbound Marketing & Sales

This YouTube webinar transcript introduces artificial intelligence (AI) to marketers. The speakers highlight the rapid growth and increasing impact of AI across businesses, particularly in marketing, emphasising the opportunities for career advancement and business transformation. They dispel the myth that it's too late to enter the field, showcasing various AI tools and explaining how businesses can integrate AI into their workflows. The presentation also details a three-stage learning journey – from basic AI literacy to achieving mastery – and offers resources and future courses to aid this process. Finally, they outline White Hat's plans to provide ongoing AI education and consultancy services.