046: 5 Common Marketing Automation Mistakes and How To Fix Them


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Welcome to Episode 46 of the Inbound Marketing Today podcast. In this episode we discuss 5 common marketing automation mistakes and how you can fix them.

What you’ll learn in today’s episode:
  • Common marketing automation mistakes you may be making and how to fix them
  • Marketing automation statistics
  • Consequences of making these mistakes
  • Importance of an inbound marketing automation strategy
  • Why you shouldn't purchase an email list
  • Why you need to segment your email list
  • Difference between selling and nurturing
  • Importance of aligning your sales and marketing teams

Visit our website at www.InboundMarketingToday.com.